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or Thrive

Turn around your leadership journey from fear to joy


Aastha Tatia

About the Book

Congratulations on an enriching leadership journey this far!


Despite all the accomplishments as a leader,

Do you struggle with strained relationships?

Do you constantly strive to do more in the pursuit to prove yourself?

Do you often find yourself wondering where you’re headed?

Do you often doubt yourself and seek external validation?

Do you work towards situations and people for the best outcomes and they don’t turn out the way you desire?


Survive or Thrive will help you identify and go beyond all those barriers that are limiting you. With practical self-work questions at the end of each chapter, be assured you’re set for a lot of aha moments as you remove layer by layer and go deeper into your core. You would be equipped with tools to powerfully create desired results. Get ready to move through all your fears to lead from joy.

Remember, it all begins with self-leadership. If you CHOOSE to THRIVE and not just SURVIVE, then you’re at the right place.

Get It On Any Device

There is no better companion to your commute than this book!

Get the ebook on Amazon Kindle Store.

Love to read on the road?

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Padma Bhushan D.R. Mehta
Retd. I.A.S., Former Chairman, S.E.B.I. and earlier Deputy Governor, R.B.I.

The book is just brilliant in terms of content regarding corporate leadership. Corporate leaders would undoubtedly enjoy reading this.

Praise for the Book

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Digambar Kamat
Leader of Opposition, M.L.A. - Margao & Ex - Chief Minister of Goa

‘Survive or Thrive’ will definitely inspire leaders and guide them to make better choices at the right time.

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Shekhar Suman
Actor, Mumbai, Maharashtra

The book is a must-read for all those who want to embark on a journey of self-discovery.

In this book, you will

  • See exactly what is happening in your mind space, hence your life every day

  • Capture, minutely, where the struggle is in your life

  • Identify what is holding you back from taking your leadership to the next level

  • Have practical self-work questions, in order, to uncover layer by layer

  • Get access to attributes that will help you turn around the game

  • Know what actions to take to completely change the way you feel


Syed Zafar Islam
Member of Parliament (Rajya Sabha), National Spokesperson B.J.P., Former Managing Director Deutsche Bank, Ex - Director Air India

I have found the book to be of great motivation and relevance. I hope the book will change the perspective of many.

Praise for the Book

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Deepak Chaurasia
Renowned T.V. Journalist

This book makes you think and question yourself.

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Ashwini Bhagat
I.A.S., Principal Secretary to Government, Administrative Reforms and Co-ordination Department, Rajasthan, Jaipur, Former Director - General, S.C.M. Rajasthan State Institute of Public Administration, Jaipur

The self - work questions at the end of each chapter are the highlight. They help you uncover the real challenge and get right down to it.

Who is this book for?

This book is for every LEADER who

  • Wants to go beyond his everyday fears

  • Wants to enjoy meaningful relationships

  • Wants to influence people and create an impact authentically

  • Wants his team to love him and have his back

  • Wants to experience joy every day in what he’s doing

  • Wants to feel happy and fulfilled

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Raju Goyal
Chief Technical Officer, UltraTech Cement Limited (Aditya Birla Group), Mumbai, Maharashtra

Reading the book makes me feel more in control. I really liked it when Aastha talks about the choice that we have every moment.

Praise for the Book

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Sunil Mehta
Senior Executive Vice President - Finance, Reliance Industries Limited, Mumbai, Maharashtra

I was intrigued by the chapter on awareness. We are not even aware of how our lives are just happening.

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Subhash Nigam
Senior Vice President, UltraTech Cement Limited (Aditya Birla Group), Mumbai, Maharashtra

Where it all started, where are we now, what drives us, what stops us, the way forward… I could see it all.

About the Author


An engineer, MBA, a corporate executive turned Anchorperson, now a Happiness Coach, Aastha helps corporate leaders become the most sought-after leaders by creating deep connections and meaningful relationships in their organizations.


Survive or Thrive is inspired by her life journey. From survival as the context of her life to embarking on the path of self-discovery and transformation, Aastha has gone beyond her limiting beliefs and fears and has created miraculous breakthroughs for herself. She has helped corporate executives, professionals and entrepreneurs to go beyond their barriers and create massive results. She strongly believes that an individual can give to others only that which he/she possesses. Hence, as a coach, she is sharing with people what she gifted herself. The power to thrive.


Aastha is a trekker, a passionate dancer, an avid reader and a lifelong learner, all of which have shaped her into who she is today.

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